An Executive Playbook for Nailing the 1% That Drives 50% of Success
Most decisions don’t matter. This book is about the ones that do.
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About the book
Every organisation’s trajectory is shaped by a tiny fraction of its decisions — the 1% that are irreversible, high-stakes, and often invisible until it’s too late. This book provides a practical executive framework for identifying those critical choices and making them with the rigour they deserve, drawing on real-world case studies from financial services, loyalty, technology, and beyond.
Practical guide to decision-making excellence
Built on 20+ years of executive decisions
From commodity trading and strategy consulting to leading a health division at one of Australia’s largest insurers.
Practical frameworks you can use today
The Who, How, Why, and What method — a comprehensive toolkit for the decisions that define your organisation’s success.
Real case studies, not theory
Every framework is grounded in real-world decisions with practical case-studies across financial services, loyalty, technology, and energy.
No non-sense, zero fluff guarantee
Every page earns its place. No filler, no padding, no three-paragraph anecdotes to make a one-sentence point.