An Executive Playbook for Nailing the 1% That Drives 50% of Success
By Maxim Sharshun
Most decisions don’t matter. This book is about the ones that do.
Will be available from June 2026 on
About the book
Every organisation’s trajectory is shaped by a tiny fraction of its decisions — the 1% that are irreversible, high-stakes, and often invisible until it’s too late. This book provides a practical executive framework for identifying those critical choices and making them with the rigour they deserve, drawing on real-world case studies from financial services, loyalty, technology, and beyond.
Practical guide to decision-making excellence
Built on 20+ years of executive decisions
From commodity trading and strategy consulting to leading a health division at one of Australia’s largest insurers.
Practical frameworks you can use today
The Who, How, Why, and What method — a comprehensive toolkit for the decisions that define your organisation’s success.
Real case studies, not theory
Every framework is grounded in real-world decisions with practical case-studies across financial services, loyalty, technology, and energy.
No non-sense, zero fluff guarantee
Every page earns its place. No filler, no padding, no three-paragraph anecdotes to make a one-sentence point.